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Law Firm Marketing

Case Study:

Rosenberg & Parker LLC

Real Estate Attorneys

THE CHALLENGE

Law Firm Marketing

1

BRAND AWARENESS
Rosenberg & Parker had no social media presence. While they had a very respectable reputation, they wanted to connect on social media with their colleagues.

2

BUILD RELATIONSHIPS
Rosenberg & Parker relies on referrals to grow their business. Establishing relationships with real estate agents, mortgage lenders, and title companies is critical to their success.

3

POSITION AS AN EXPERT
Rosenberg & Parker must set themselves apart from the many other real estate attorneys in the Chicagoland area in order to become the first choice referral for real estate professionals.

Law Firm Marketing

THE PLAN

BRAND AWARENESS

  • We redesigned their website to highlight and explain their services, share their testimonials, and introduce their team.

  • We rebranded their business to give them a modern, sophisticated feel and have a consistent, recognizable look across all platforms.

  • We established a consistent posting scheduling utilizing different forms of content - posts, carousels, videos, Reels. 

BUILD RELATIONSHIPS

  • We researched and followed Chicagoland real estate professionals on social media platforms.

  • We support the accounts of local real estate professionals and local businesses through daily engagement - likes, comments and messages.

POSITION AS AN EXPERT

  • We established content pillars to share valuable tips and advice with real estate agents, home buyers, home sellers, and business owners on the subjects of real estate law, estate planning, and business formation.

THE RESULTS

+454

FOLLOWERS IN

4 MONTHS

+17%

AVERAGE MONTHLY ENGAGEMENT RATE

3,900+

AVERAGE MONTHLY

IMPRESSIONS

3,100+

AVERAGE MONTHLY

REACH

  • Rosenberg & Parker has established relationships with over 208 real estate professionals

  • Rosenberg & Parker's engagement rate is 3x the industry benchmark

  • Rosenberg & Parker's monthly impressions are 10x her follower count

  • Rosenberg & Parker has anecdotally received compliments and praise on their branding from colleagues in the industry.

  • Rosenberg & Parker received the gracious compliment of colleagues having "post envy" of their social media.

Heather Parker
"We needed the expertise of a marketing agency to help us rebrand our office and establish ourselves on social media. The Branding Room Floor did an amazing job of understanding our needs and turning them into a beautiful new brand and an active social media presence."
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